Brand masai is a career-focused edtech company that helps people switch or grow in tech through outcome-led programs. For this campaign, masai wanted to promote an entry test for a specialized course. The goal was simple: reach people who would not j...
There’s more than one way to run influencer marketing. Some brands manage it in-house, some outsourc…
Choosing the right influencer can make or break your campaign. On LinkedIn especially, it’s not just…
Negotiating influencer prices can feel tricky, especially on LinkedIn. But with the right approach, …
Running an influencer campaign is only half the job. The real question is: did it work? On LinkedIn, performance measurement goes beyond cou…
In influencer marketing, bad data = bad decisions. And the truth is, a lot of the “reports” you see floating around aren’t fully reliable. I…
It rained collaborations this august. Okay, bad joke, but really, we saw so many new brands try their hand at LinkedIn influencer marketing,…
You’ve probably heard of CPM - Cost Per Mille, or the cost per thousand impressions. But on LinkedIn, this metric isn’t always as simple as …
Imagine paying good money for a brand campaign that looked good on paper, but in reality, hardly anyone saw it. That’s what happens with fak…
In 2025, brand campaigns aren’t just happening on Instagram or YouTube anymore. LinkedIn has quietly become a serious channel for influencer…
