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Cover Image for Case Study: Navigating B2B Influencer Marketing for WachMe

Case Study: Navigating B2B Influencer Marketing for WachMe

Overview WachMe, a young D2C startup led by IIT-KGP alumni, aimed to break into the corporate gifting market leveraging LinkedIn influencer marketing just before Diwali. Given their first-time venture into influencer marketing & budget constraints, t...

Cover Image for How to Quickly Gain Paid Customers for Your HRTech Product

How to Quickly Gain Paid Customers for Your HRTech Product

Launching an HRTech product is exciting, but the real challenge lies in quickly gaining paid custome…

Cover Image for Don't Promote. Recommend Your Products to Your Customers

Don't Promote. Recommend Your Products to Your Customers

In the world of marketing, there's a subtle yet powerful shift happening. Traditional promotion, whi…

Cover Image for How LinkedIn Influencers Can Create Positive Sentiment in the Market for PR and Funding

How LinkedIn Influencers Can Create Positive Sentiment in the Market for PR and Funding

In today’s digital age, perception is everything. For startups and businesses looking to attract pub…

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Cover Image for How LinkedIn Influencer Marketing Can Be Effective for AI Products

How LinkedIn Influencer Marketing Can Be Effective for AI Products

Artificial Intelligence (AI) products are transforming industries across the globe, but conveying their complex benefits and capabilities to…

Cover Image for Why LinkedIn Influencers are Important for B2B Startups

Why LinkedIn Influencers are Important for B2B Startups

In the competitive landscape of B2B marketing, startups need effective strategies to stand out and connect with their target audience. Linke…

Cover Image for How Linkedin influencer marketing generating more leads & business for education startup

How Linkedin influencer marketing generating more leads & business for education startup

Education startups face unique challenges in reaching and engaging their target audience. Traditional marketing methods often fall short in …

Cover Image for Retention is the King: Strategies for Long-Term Success

Retention is the King: Strategies for Long-Term Success

In the competitive business landscape, acquiring new customers is important, but retaining them is crucial for long-term success. Customer r…

Cover Image for The Importance of Every Marketing Channel: A Comprehensive Guide

The Importance of Every Marketing Channel: A Comprehensive Guide

In the ever-evolving world of marketing, the key to success lies in utilizing a diverse mix of channels to reach and engage your audience. E…

Cover Image for Company Language vs. Creator Language: Finding the Right Voice

Company Language vs. Creator Language: Finding the Right Voice

In the dynamic world of digital marketing, the language used by companies and creators can significantly impact how messages are received by…