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Cover Image for How We Calculate the Real CPM of a LinkedIn Influencer Campaign

How We Calculate the Real CPM of a LinkedIn Influencer Campaign

You’ve probably heard of CPM - Cost Per Mille, or the cost per thousand impressions. But on LinkedIn, this metric isn’t always as simple as it sounds. Let’s break it down clearly and bust some myths. What CPM Truly Means CPM literally means "Cost ...

Cover Image for What No One Tells You About Fake LinkedIn Influencer Campaigns

What No One Tells You About Fake LinkedIn Influencer Campaigns

Imagine paying good money for a brand campaign that looked good on paper, but in reality, hardly any…

Cover Image for How LinkedIn Influencers Can Secure Brand Collaborations

How LinkedIn Influencers Can Secure Brand Collaborations

In 2025, brand campaigns aren’t just happening on Instagram or YouTube anymore. LinkedIn has quietly…

Cover Image for July 2025 LinkedIn Influencer Marketing Roundup

July 2025 LinkedIn Influencer Marketing Roundup

Hey, we’re back with July’s roundup! July wasn’t just about the rain. LinkedIn saw some seriously fu…

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Cover Image for How to Do Influencer Marketing on LinkedIn in 2025

How to Do Influencer Marketing on LinkedIn in 2025

LinkedIn is now a powerful tool for influencer marketing, especially for B2B brands. But to truly succeed, everything hinges on two critical…

Cover Image for Influencers vs. Affiliates

Influencers vs. Affiliates

Ever thought what’s the difference between an influencer and an affiliate? In 2025, that line is fading. Brands are now combining both ideas…

Cover Image for How CARS24 nailed LinkedIn Influencer Marketing

How CARS24 nailed LinkedIn Influencer Marketing

CARS24 is an online platform that simplifies buying, selling, and financing used cars in India. It offers services like car inspection, inst…

Cover Image for Micro vs. Macro: Why Micro‑Influencers Deliver Better ROI on LinkedIn in 2025

Micro vs. Macro: Why Micro‑Influencers Deliver Better ROI on LinkedIn in 2025

In 2025, LinkedIn has emerged as the go-to platform for B2B and professional creator collaboration. As brands run awareness and performance …

Cover Image for LinkedIn Influencer Marketing Campaigns Roundup – June 2025

LinkedIn Influencer Marketing Campaigns Roundup – June 2025

Hey everyone! We’re back with June’s roundup, and wow, it’s been wild. So many new brands made their LinkedIn debut this month. Safe to say,…

Cover Image for LinkedIn Influencer Marketing Campaigns Roundup – May 2025

LinkedIn Influencer Marketing Campaigns Roundup – May 2025

LinkedIn looks different now, and it’s refreshing! If you still think it’s just job switches and corporate gyaan, you probably missed what M…