Case Study: Navigating B2B Influencer Marketing for WachMe

Overview WachMe, a young D2C startup led by IIT-KGP alumni, aimed to break into the corporate giftin…

How to Quickly Gain Paid Customers for Your HRTech Product

Launching an HRTech product is exciting, but the real challenge lies in quickly gaining paid custome…

In the world of marketing, there's a subtle yet powerful shift happening. Traditional promotion, whi…

In today’s digital age, perception is everything. For startups and businesses looking to attract public relations (PR) attention and secure …

Artificial Intelligence (AI) products are transforming industries across the globe, but conveying their complex benefits and capabilities to…

In the competitive landscape of B2B marketing, startups need effective strategies to stand out and connect with their target audience. Linke…

Education startups face unique challenges in reaching and engaging their target audience. Traditional marketing methods often fall short in …

In the competitive business landscape, acquiring new customers is important, but retaining them is crucial for long-term success. Customer r…

In the ever-evolving world of marketing, the key to success lies in utilizing a diverse mix of channels to reach and engage your audience. E…