masai × anchors
3 min read
Brand
masai is a career-focused edtech company that helps people switch or grow in tech through outcome-led programs.
For this campaign, masai wanted to promote an entry test for a specialized course. The goal was simple: reach people who would not just click, but actually be strong fits for the program.
Objective
Drive high-intent link clicks to the test landing page
Bring registrations and conversions through the funnel
Reach a very specific TG:
young, early professionals
people looking for a job or career change
those already interested in that particular domain
Link clicks sat at the top as the north star metric. Registrations and conversions followed in the funnel.
The challenge
The campaign planning started around 11:00 am.
By the time the brief was ready, it was post-lunch.
The ask:
“Can we go live today?”
So the campaign had to move from brief → creator shortlist → approvals → live posts in under 6 hours, without dropping quality of targeting.
masai had tried in-house and agency-led execution before.
In-house, the team had no bandwidth.
With agencies, they were tired of seeing the same rosters on repeat.
They wanted something scalable, clean, and hassle-free.
Why masai chose anchors
masai came to anchors through an internal referral.
They chose anchors over in-house and agencies for three reasons:
Precision on TG – filters for career stage, interest area, niche and more
Fresh creator mix – no over-used rosters
Speed with structure – a platform that could keep up with same-day go-live without compromise
Solution design
anchors used AI-based recommendations to identify influencers whose audience overlapped with masai’s target:
young professionals
people exploring career switches or upskilling
interest alignment with the course domain
From there, the team applied manual filters to tighten the list and remove edge cases. This mix of machine suggestions and human judgement made it possible to keep both speed and relevance.
Execution on anchors
Because timelines were so tight, the anchors team helped set up the campaign on the platform along with masai’s team.
Creators live: 19
Shortlisted: 23
Follower range: 6K – 5L
Primary niches: marketing, product, and adjacent tech-career audiences
Format: text + image posts with UTM links for click tracking
Key workflow notes:
< 6 hours from brief to first set of posts going live
Avg. one round of edits for creators
Live tracking on anchors
Automated syncing, reporting, and analysis. No manual sheet-making, or follow ups.
Some creators went live the same day as planned; the rest followed the next day.
Results
Even with odd posting times for a few creators (on the brand’s insistence), the campaign delivered strong numbers for LinkedIn standards.
Impressions: 91,500
Engagement rate: 5.47%
CTR: 1.2% [Standard for LinkedIn Ads is 0.44% and 0.65%]
Standout:
- 1 creator alone drove 850+ clicks
Comment quality sat at a medium band, but the volume of clicks & CTR was the real standout signal for this campaign.
What we learned
Speed is possible without chaos.
Going from planning to live in under 6 hours is realistic when the platform handles shortlisting, workflows, and tracking in one place.Creator mix was on point.
The mix of marketing and product-focused creators matched masai’s aspirational learner persona well.Timing still matters.
Some posts went live at unusual hours. That choice helped meet the same-day requirement, yet it likely held back impressions. A previous campaign with masai had stronger reach, while this one outperformed on clicks.
Next time with similar campaigns, anchors and masai will align posting windows more tightly, while keeping the same depth of targeting and creator selection.