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Cover Image for Case Study: Navigating B2B Influencer Marketing for WachMe

Case Study: Navigating B2B Influencer Marketing for WachMe

Overview WachMe, a young D2C startup led by IIT-KGP alumni, aimed to break into the corporate gifting market leveraging LinkedIn influencer …

Oct 29, 2024
Cover Image for How to Quickly Gain Paid Customers for Your HRTech Product

How to Quickly Gain Paid Customers for Your HRTech Product

Launching an HRTech product is exciting, but the real challenge lies in quickly gaining paid customers. With the right strategies, you can a…

Jul 3, 2024
Cover Image for Don't Promote. Recommend Your Products to Your Customers

Don't Promote. Recommend Your Products to Your Customers

In the world of marketing, there's a subtle yet powerful shift happening. Traditional promotion, which focuses on selling products directly,…

Jul 2, 2024
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