August Recap - Influencer Marketing on LinkedIn
15 min read
It rained collaborations this august.
Okay, bad joke, but really, we saw so many new brands try their hand at LinkedIn influencer marketing, and a lot more old ones, continuing to come back here. At this rate, LinkedIn might very soon become the next Instagram, where promotions are done more out of FOMO than anything else.
But for now, let’s see which brands made their debut and for what. And which ones are recurring stars.
✨ First-timers
Lollapalooza India
India’s biggest music festival showed up just right on LinkedIn — with creators talking not just about the lineup, but also about the brand collabs powering it. It was loud & fun — the kind of content you don’t usually expect to see here (and that’s exactly why it worked).
🔗 See campaign↗Amazon MX Player – Half CA Season 2
A finance drama rooted in real CA stories? Yes please. Amazon promoted the show with creators who looked like the audience & debuted in it too— ambitious, relatable professionals who found their own journey in the characters.
🔗 See campaign↗Shopsy
Massive festive sale meets a B2B-heavy platform. Shopsy played up the GSM (Grand Shopsy Mela) in a way that didn’t feel like a hard sell, yet made you want to check it out.
🔗 See campaign↗Angel One – MF Review & One Tap Exit
Two campaigns, two formats — both quietly nailed it. One was a narrative around frictionless exits in volatile markets, and the other made mutual fund reviews sound like something you should have done yesterday.
🔗 One Tap Exit↗
🔗 MF Portfolio Review↗Tvarra – Helmets for Her
This one hit a chord. Tvarra launched helmets designed specifically for women who ride — and made sure it didn’t feel like a pink-washed campaign. It was about safety, comfort, and style.
🔗 See campaign↗Winston – Beauty Tech & Stylecade
One campaign focused on their product — smart, affordable, plug-and-play beauty tools. The other? A glam-fest collab with Tira at Stylecade. Two very different vibes, both stood out.
🔗 Product spotlight↗
🔗 Stylecade collab↗Mocha
A one-liner that hit the dev community right in the feels — something about auth systems, errors, and dark humour. That’s Mocha for you. Short, smart, and self-aware.
🔗 See campaign↗Urban Company
Urban Company kept it super real — positioning themselves as the savior when someone’s juggling chaos, calendars, and self-care. Help in 15 min!
🔗 See campaign↗Man Matters
A quiet, reflective post — and a reminder that men deserve to talk about sleep, stress, and everything in between. Not over-the-top, just relatable.
🔗 See campaign↗Lava – ak
Lava turned a simple feature — doorstep repairs — into something more emotional. What if missing a service center queue means not missing a special moment in life?
🔗 See campaign↗L’Oréal Paris
Different that most campaigns on LinkedIn. This was classic L’Oréal, positioning its hair serum not just as something needed for a good hair day but that little treat to oneself “because you’re worth it”.
🔗 See campaign↗Leeco AI
This one spoke straight to the devs — poking fun at DSA, SDE prep, and the all-too-familiar struggle. If you’re building for coders, speak via them, to them.
🔗 See campaign↗The Pant Project
Monsoon-ready, meeting-proof pants? The campaign combined practicality with polish — perfect for professionals who’ve had to sprint through puddles and still show up looking sharp.
🔗 See campaign↗Redcliffe Labs
It was simple and effective: a post about health, routine checkups, and putting yourself first — even when life’s chaotic. Reminiscent of a campaign by Apollo 24|7.
🔗 See campaign↗Fablestreet
This one resonated deeply. A campaign for every woman who's ever felt that fashion forgot about real bodies. It wasn’t just about clothes — it was about representation, comfort, and being seen.
🔗 See campaign↗Noice
Noice found a hilarious way to sneak into everyone’s Instamart order — with a printed toilet roll that basically said, “You’ve seen us everywhere, now go check us out.” Guerrilla meets growth.
🔗 See campaign↗CashKaro
Funny, real, and smartly placed. The campaign spoke to young parents and their spiraling costs — and made cashback sound like a financial lifesaver, not just a coupon.
🔗 See campaign↗Beastlife
No complex brief. Just a simple gesture — sending a Rakhi with every order — that earned the brand love, smiles, and meaningful engagement. Sometimes, that’s all you need.
🔗 See campaign↗Deconstruct
This one was a ride. Samay Raina, rebel kid, and a skincare brand walked into a script — and the result? Hilarious, memorable, and a lesson in how brand integrations should be done.
🔗 See campaign↗Salty
How do you get brothers to buy gifts for their sisters? Salty sent them legal notices. Yes, really. A cheeky, delightful press release-style campaign that deserved every chuckle it got.
🔗 See campaign↗Dhan
It’s about building investment habits early… this campaign encourages young professionals to take charge of their financial future, building long-term wealth via small, consistent investing — without waiting for the “perfect” moment.
🔗 See campaign↗CoinDCX
Tackled the common perception that finance (and especially crypto) is boring, scary, risky and a lot more. Via the campaign, it aims to show that how we talk about it can make all the difference.
🔗 See campaign↗Chaperone
Making gardening easy and approachable for everyone — especially urban dwellers who feel disconnected from nature due to the hassle involved. Well, not anymore.
🔗 See campaign↗Banza
The brand showcased how their product helps users regain control over how their personal data is used — a growing concern in today’s AI-driven world.
🔗 See campaign↗Sleepyhead
Using a fun two-type-of-people framework, this campaign brought attention to differing sleep needs and how the brand caters to them with customized comfort.
🔗 See campaign↗Strique
Used a short-form creator post to introduce their work in ecommerce marketing, while tapping into a broader conversation around career growth and marketing skills.
🔗 See campaign↗Unbox Health
The campaign zoomed in to highlight how discomfort or misalignment in health choices is more common than we think. Classic marketing vs. misleading. The solution presented is their rating platform for packaged foods and supplements.
🔗 See campaign↗Limelight Diamonds
Bridging perception gaps between mined and lab-grown diamonds, positioning their product as high-quality and transparent, with a “let’s get real” message. Shilpa Shetty as their ambassador is well-suited too.
🔗 See campaign↗Urban Company
The campaign called attention to service providers who show up day after day, helping you out when you need it most, positioning Urban Company as a platform that supports and enables them, while offering a super-useful service.
🔗 See campaign↗Ditto
This focused on announcing their flagship search for founders: Pitch Perfect 2025 — a program inviting founders and students, less 25 yrs old, to participate and pitch their ideas to the founders of Zerodha, Ditto Insurance and Better Capital.
🔗 See campaign↗Good Monk
Good Monk promoted its all-in-one nutrition mix through creators who are busy professionals and end up either skipping balanced meals or wanting their parents to have more nutrition in their diet. It positioned the product as a simple daily fix.
🔗 See campaign↗Chaarpai
What began as a college project has now become a full-fledged brand rooted in tradition. This campaign told the brand story and celebrated its journey from classroom to market, reaching celebrities too!
🔗 See campaign↗Hive School
This campaign broke the silence around academic failure and highlighted Hive School’s model — showing students that career success doesn’t need to follow a linear path. As proof, they released their placement report in a very real, very LinkedIn way — acknowledging how metrics like package often miss the full picture.
🔗 See campaign↗SolarSquare
SolarSquare used a simple “Apna Desh, Apni Bijli” message to encourage home solar adoption — aiming to make clean energy more personal and accessible.
🔗 See campaign↗DaMensch
The campaign focused on creativity and confidence — highlighting how DaMensch isn’t just about men’s innerwear, but about owning your personality and preferences.
🔗 See campaign↗Ugaoo
Ugaoo’s campaign sparked major conversation by delivering plants to creators along with viral messaging. The goal: make urban gardening feel cool again.
🔗 See campaign↗99acres
99acres made their product more relatable by showing everyday frustrations people face while looking for homes — and positioning themselves as the smoother alternative.
🔗 See campaign↗Jar
Jar’s influencer campaign amplified their latest brand ad featuring Dulquer Salmaan, using creators to spark buzz and drive recognition across different demographics.
🔗 See campaign↗Arth by Emcure
Through creator-led promotions of their new TVC with Arjun Kapoor, Arth reintroduced its electrolyte drink as the smarter hydration choice for active lifestyles.
🔗 See campaign↗Radico Khaitan
Radico launched The Spirit of Kashmyr, a premium vodka, blending heritage and craftsmanship. Creators spotlighted the print ad that carried a QR code revealing the full story.
🔗 See campaign↗Cellecor
Independence Day campaign, painting the nation in its brand colors — tying together patriotism and product visibility with “Har Ghar Cellecor.”
🔗 See campaign↗Vidyut Tech
They used August 15 to talk about financial freedom — offering EV ownership on affordable EMIs. A smart plug tying freedom to fuel independence.
🔗 See campaign↗mCaffeine
A wellness-forward campaign reframing skincare as a calming ritual, not a cure. It stood out due to the color-story, purple signifying self-care, moving away from their standard browns.
🔗 See campaign↗Zingbus
Imagine premium long-distance bus service with a service better than flying. A campaign targeted at first-time trial and recall.
🔗 See campaign↗GrabOn
They used LinkedIn to amplify its participation at ClickSummit 2025 — branding itself as a key player in reimagined affiliate marketing.
🔗 See campaign↗Licious
Licious celebrated a decade of building India’s most loved meat brand with an ad film that blended nostalgia, food, and impact at scale. Beautiful to watch!
🔗 See campaign↗Ruhe
Ruhe — a D2C brand for kitchen and bathroom fittings — used creators to position it as the stylish and reliable choice for modern homes.
🔗 See campaign↗BillCut
The campaign was centered around an everyday tension: high monthly bills. BillCut pitched itself as the tool that seamlessly helps users switch to better deals.
🔗 See campaign↗Mankind Pharma – When print ads spark posts
This was one of the most common promotion style on LinkedIn these days — a print ad turning into influencer content. The campaign’s cheeky tone, comic strip and recall line “Gardan Hilate Raho” stole the attention.
🔗 See campaign↗
🔁 Returning Brands
Rapido
Rapido continued its storytelling format, highlighting inspiring tales from the gig world — like how college students use side hustles to support themselves.
🔗 See campaign↗MuscleBlaze
A simple packaging tweak — keeping the scoop at the top of the jar — became the hero of MuscleBlaze’s August campaign. Creators used humor, relatability and need of such accessibility to talk about it.
🔗 See campaign↗Kreditpe
One campaign made a case for starting simple — showing how fixed deposits via Kredit.pe can be a low-risk entry point into disciplined saving and planning. Integrating it with UPI, and giving 1%cashback is the game-changer. Through another campaign promoting 2% UPI cashback and no annual fees, Kredit.pe brought back creators to talk about accessible credit products for the Indian audience.
🔗 Fixed deposits↗
🔗 RuPay Credit Card↗Eco-conscious
The campaign focused on everyday eco-friendly choices — creators highlighted how small lifestyle shifts can create long-term environmental change.
🔗 See campaign↗Be Bodywise
Continued promoting skincare routines via influencers — keeping the conversation going around clean ingredients and visible results.
🔗 See campaign↗Apollo 24|7
A creator-led post capturing how medical help can be just one app away — Apollo tied into the chaos of modern life with a ‘planned vs reality’ narrative.
🔗 See campaign↗Wendy’s
In classic Wendy’s style, the mascot made a witty LinkedIn debut. The campaign leaned into character storytelling and platform-native humor.
🔗 See campaign↗PowerUp Money
Targeting first-time investors, they used a slice-of-life format to show how financial learning often begins with small, unglamorous decisions.
🔗 See campaign↗The Health Factory
Milind Soman was the poster boy again — quite literally — for their protein bread campaign, with a bold tagline and creator banter.
🔗 See campaign↗PALMONAS
Returned with a campaign to announce their latest funding milestone, while welcoming Shraddha Kapoor on the LinkedIn platform too.
🔗 See campaign↗Behrouz Biryani (Rebel Foods)
The brand revived forgotten flavors with its new biryani variants, spotlighting legacy and nostalgia in its August campaign.
🔗 See campaign↗Cars24
Ran multiple creator campaigns this month:
• Pre-owned luxury cars – showing dream cars can be accessible
🔗See campaign↗
• 10-year milestone – a look back at the journey
🔗See campaign↗
• PDI & SPP policies – building trust through structured delivery and seller protection
🔗 See PDI campaign↗
🔗 See SPP campaign↗Razorpay
Through a clean metaphor about business chaos, they reminded founders that payment infra doesn’t have to be messy, and who better than Razorpay to keep it clean.
🔗 See campaign↗Zouk
A touching Rakshabandhan campaign where the creator's brother ‘held her bag but never held her back.’ A heartfelt take on sibling support.
🔗 See campaign↗Redmi
Redmi used a logo refresh to retell its positioning — that it's always been ahead of the curve in smartphone innovation, even before trends caught on.
🔗 See campaign↗Magicpin
• Rakhi campaign – Celebrating dignity and respect for delivery partners
🔗See campaign
• Independence Day – Tying everyday purchases with national pride
🔗See campaign
• Rs. 9 burger offer for Inner Circle only – Office lunch marketing done right
🔗 See campaign↗Tata Motors
The campaign centered on what Tata Motors stands for — with influencers reinforcing values of innovation, reliability, and Indian identity.
🔗 See campaign↗Snabbit
Positioned as a disruptor in delivery, Snabbit compared itself to game-changing Indian startups like Ola and Swiggy — pitching itself as the next one.
🔗 See campaign↗Super.money
• 5% extra off on flights with their UPI
🔗 See campaign↗
• Rs. 100 off on Indian D2C brands in partnership with Flipkart Minutes
🔗 See campaign↗Flipkart
A premium loyalty program, Flipkart Black with YouTube Premium, faster deliveries, and exclusive perks — rolled out with creator buzz.
🔗 See campaign↗Housr
Reflected on the ‘sad PG life’ and contrasted it with the comfort and convenience of co-living at Housr.
🔗 See campaign↗Yes Madam
One Raksha Bandhan campaign celebrated the soldiers who guard the borders to ensure we sleep peacefully, the other campaign showed how they’ve grown since Shark Tank — now profitable and expanding.
🔗 Raksha Bandhan↗
🔗 Sharktank↗Rentomojo – What job prep doesn’t teach you
Rentomojo leaned into a relatable theme — how job prep doesn't prepare you for setting up your first home. Smart positioning for furniture rentals.
🔗 See campaign↗Soulflower
The campaign centered around natural products easing discomfort like swollen ankles during pregnancy — a niche but powerful storytelling lens.
🔗 See campaign↗Jio Hotstar – Special Ops 2 launch
Jio Hotstar used creators to build buzz around Special Ops 2, tapping into their personal love for action-packed thrillers to spark curiosity.
🔗 See campaign↗Philips
• Gift of Freedom campaign blended Raksha Bandhan with grooming and care
• Trimmer campaign leaned into playful memes (even kings choose Philips)
🔗 See Rakhi campaign↗
🔗 See trimmer campaign↗Myntra
On Rakhi, Myntra tapped into fashion gifting and sibling bonding, encouraging creators to showcase stylish gifting moments.
🔗 See campaign↗SMFG Credit
This was a subtle blend of emotional and financial messaging: getting a sibling their first scooter as a Rakhi gift — made possible with SMFG loans.
🔗 See campaign↗LivPure
Linked patriotism to conscious living. A soft reminder to adopt healthier, eco-friendly choices — beginning with water.
🔗 See campaign↗Adani
This wasn’t a direct product campaign, but a tribute by a creator to Gautam Adani’s leadership — reinforcing brand trust and aspiration.
🔗 See post↗Asian Paints
#TheColoursOfIndia campaign used the lens of the Indian flag to explore how Indian homes reflect patriotism — using paint and design.
🔗 See campaign↗StockGro – Stoxo App
The campaign showed how users can track and understand stocks like they do their morning coffee ritual — casual yet informative.
🔗 See campaign↗boAt
Played with trending AI memes to launch a lighthearted campaign showing an AI obsessed with their audio gear — great blend of humor + tech.
🔗 See campaign↗Shaadi.com
A Rakhi + Independence Day crossover with a cheeky twist — celebrating the idea of breaking free from forced singleness.
🔗 See campaign↗Foxhog Ventures
This campaign was more about employer branding and global presence — but it shows up often in creator-led B2B outreach campaigns.
🔗 See campaign↗OPPO
Launched their latest model with powerful battery life and a built-in cooling fan — no more overheating during gaming or binge-watching! Classic online marketing of offline advertisments.
🔗 See campaign↗InstaAstro
Their creative billboard placement got people to stop and stare. A good reminder that even astrology can dominate modern media real estate.
🔗 See campaign↗Scapia
Scapia went bold with a message that hit home for many: what if you just took a year off to travel? Great use of LinkedIn to spark wanderlust.
🔗 See campaign↗Swiggy
Swiggy promoted its new high-protein section, encouraging everyday users to build better eating habits — one protein-packed meal at a time.
🔗 See campaign↗PharmEasy
Used nostalgia to talk about adulting, health, and the wish for simpler and faster solutions, especially in the health sector, positioning themselves for delivery of medicines quickly.
🔗 See campaign↗Panasonic
This one focused on making homes smarter and everyday life more convenient. Panasonic’s campaign gave a glimpse into the connected home experience.
🔗 See campaign↗Grip Invest
Their new product ‘Infinite’ was the center of their campaign — simplified investing with consistent returns, made accessible via strong creator storytelling.
🔗 See campaign↗
That was a packed month, huh?
Some of the brands we saw this time… you wouldn’t normally expect them to show up on LinkedIn. But they did. Which just tells you — no one wants to miss out on the kind of premium, high-value audience this platform has.
And honestly, seeing them here will give others the nudge to finally try it too.
If you’re one of them, and thinking about it — you know where to find us. We’re right there where speed meets scale (and where the data’s actually real) 😎