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Best Method to run an Influencer Marketing Campaign

Aesha Agarwal's photo
Aesha Agarwal

2 min read

There’s more than one way to run influencer marketing. Some brands manage it in-house, some outsource to agencies, and some use SaaS platforms. But each method comes with its own pros and cons — and picking the wrong one can mean wasted budgets and missed opportunities.

That’s why we put together a simple breakdown 👇

Breaking Down Each Method

  1. In-House Teams

  • How it works: Your marketing team scouts influencers manually, negotiates, tracks posts, and compiles reports.

  • Upside: Full control.

  • Downside: High effort, lots of back-and-forth, and no guaranteed data accuracy (you usually rely on screenshots or self-reported numbers).

  1. Agencies

  • How it works: Outsource campaigns to an agency. They handle influencer outreach, execution, and reporting.

  • Upside: Less manual effort for your team.

  • Downside: Costly retainers, black-box operations, and the same issue with unverifiable data (unless you push for transparency).

  1. Generic Platforms

  • How it works: Self-serve SaaS tools for influencer discovery and campaign management.

  • Upside: Some automation and efficiency.

  • Downside: Many rely on extrapolated data or estimates instead of platform-synced insights. Without verified data, your decision-making is still hit-or-miss.

  1. anchors

  • How it works: Performance-based influencer marketing built specifically for LinkedIn.

  • Upside:

    • Verified data synced directly from LinkedIn (no screenshots, no self-reporting).

    • Pricing set algorithmically — fair to creators, reliable for brands.

    • Campaigns can go live in under 48 hours.

    • 97% less operational load (due to no follow ups, negotiations and other mundane tasks)

  • Downside: None if LinkedIn is your channel.

The Takeaway

There’s no shortage of ways to do influencer marketing. But the difference between methods is night and day — especially when it comes to data accuracy and operational effort.

The right method depends on your budget, team size, and goals.

For most modern teams seeking speed, scale, and reliable data, an End-to-End Platform like anchors offers the most balanced and efficient solution — without the wasted cycles of negotiating, chasing, collating reports and verifying, to bring speed, fairness, and data reliability into one flow.