Hey, we’re back with July’s roundup!

July wasn’t just about the rain. LinkedIn saw some seriously fun campaigns. From IPO announcements and sneaker drops to AI webinars and even plant-sitting, this month showed how much more the platform can do than most people imagine.

Whether you’re here for ideas, updates, or just a quick scroll through what brands (and your competition) are up to… let’s jump in.👇

🌟 First-time appearances

B2B

1. Sagarmala Finance

   Announced India’s first dedicated maritime finance company, using influencers to reach stakeholders in the sector.

2. Clemta
   Offered discounts via influencers for entrepreneurs setting up US companies without residency.

3. DhiWise
   Pitched its no-code AI builder for web apps, positioning it as a speed tool for dev teams.

4. AiSensy

   Took AI to outdoor media—billboards featuring founders who use AiSensy for WhatsApp-led engagement.

5. Neo
   Promoted waitlist signups for a platform promising fully automated machine learning workflows.

6. Strique
   Talked about advanced catalogue optimization to help businesses improve efficiency and ROI.

💡 Takeaway:
B2B newcomers this month leaned into AI, automation, and global expansion narratives — clear signs that LinkedIn’s influencer space is pulling in more tech-forward plays.

These brands are using LinkedIn to drive targeted awareness, warm up prospects, and make their message land in exactly the circles they care about. It’s B2B marketing, but in a format that feels a lot less “boardroom” and a lot more human.

B2C

1. Urvann
   Turned gardening into a startup love story—using LinkedIn to show how they’re making plants and gardening more accessible for urban homes.

2. Easy Lottery Official

   Reframed the lottery for the digital age—government-approved, ISO-certified, and promising jackpots up to ₹50 crore.

3. Adani ACC Cement
   Built brand credibility on LinkedIn with influencer-led narratives around trust, legacy, and quality in construction.

4. Scaler
   Brought tech upskilling to the LinkedIn feed with a masterclass in machine learning for working professionals.

5. Stablecoins
   Took the complexity out of fintech buzzwords—educating audiences on the digital rupee, stablecoins, and cross-border payments.

6. Internshala
   Used influencer reach to invite students to its flagship Internshala Student Program—making career prep a shared journey.

7. Lotto

   Brought sneaker culture to LinkedIn, launching their India range through a slick ad reel and letting influencers carry the hype.

8. Shaadi.com

   Played with context—rainy-day OOH in flood-hit Mumbai (see campaign), and cheeky gym posters poking fun at fitness buffs’ love lives (see campaign).

9. KourierX
   Turned the buzzword “same-day delivery” into a city-specific promise for Mumbai customers.

10. FirstCopy
    Shined a light on the murky world of video piracy with a web series designed to intrigue LinkedIn’s professional crowd.

11. Asian Paints
    Gave paint tech a star turn—Virat Kohli fronting stain-repellent innovation in a slick ad reel.

12. Bajaj Markets
    Mixed utility with awareness — campaigns on free CIBIL checks and their entry into the ONDC network.

13. ICP HUB India (WCHL)
    Turned a global hackathon call-for-entries into an influencer-led rallying cry for developers.

14. Chaperone

    https://www.linkedin.com/posts/sonalisingh2274_chaperone-maaliservices-plantparenting-activity-7354012599782420481-1YCr/?utm_source=share&utm_medium=member_android&rcm=ACoAAEb-IOoBpH53RDVLxggBDoUp_EoYSgJU6ks

    Made plant parenting LinkedIn-worthy with posts on plant-sitting, rentals, and booking your own maali-on-demand.

15. LoveLocal
    Showed Mumbai how doorstep grocery delivery can feel personal—spotlighting trusted local stores instead of faceless dark warehouses.

16. Naukri.com
    Turned job hunting into storytelling, launching a Creator Hub for 30M+ users to share career moments on the Naukri Minis feed.

17. Jio Hotstar
    Brought street theatre to the feed—masked men with placards teasing “The Society”, a new series on Munawar Faruqui, turning heads online and offline.

18. GripInvest
    Tackled “lazy money” head-on, launching a product that automates and multiplies investor returns—unveiled at a closed-door event.

19. TwinMind

    https://www.linkedin.com/feed/update/urn:li:activity:7354382424123858945/

    Positioned their AI meeting co-pilot as every professional’s silent partner—sweetening it with lifetime free access for early users.

20. Jar
    Made financial fitness relatable with a ₹10 starting point for saving in digital gold.

21. Ditto Insurance
    Used LinkedIn to hunt for the next big fintech founder with its Pitch Perfect 2025 competition.

💡 Takeaway:
From sneaker launches and celebrity-backed paint tech to hyperlocal groceries and even plant-sitting, B2C brands this month used LinkedIn to sell, teach, and entertain—without losing the platform’s natural, conversational tone.

D2C

1. Palmonas

   Used LinkedIn to highlight how their jewelry brand builds community through curated offline experiences—blending product with lifestyle storytelling.

2. AntiLabel
   Championed minimalism with timeless T-shirt designs—positioning “essentials” as a deliberate style choice, not an afterthought.

3. MuscleBlaze
   Leaned into fitness motivation, pairing influencer testimonials with sharp creative to reinforce their performance-first supplement range.

4. Hyphen

   Brought skincare into the LinkedIn conversation with influencer-led content on brand growth, breaking down why it is seeing an annual run rate of Rs. 400 Cr in just 2 years.

   ❓

   The campaign also sparked debate, with many on Quora, LinkedIn, and other platforms questioning the brand’s claims and calling the numbers inflated.

5. AS-IT-IS Nutrition
   Doubled down on product transparency—this bootstrapped, profitable brand offered ₹1 lakh if anyone could prove their label inaccurate.

6. Gillette
   Ran a clever OOH execution that sparked organic chatter online—proof that smart placement still turns heads in a digital-first world.

7. SweetMate

   Took the “better-for-you” route with no-added-sugar jams and ketchups, mixing education with promotion in equal measure.

8. Gritzo
   Told heartwarming “Grit Stories” of kids achieving big milestones—tying brand identity to real-world inspiration.

9. Mative
   Marketed their Horizon earbuds not just on performance, but on having a genuinely responsive support team—rare in electronics.

💡 Takeaway
This month’s D2C campaigns showed how product-first brands can stand out on LinkedIn without losing personality. From bold challenges and radical transparency to stories that inspire and placements that surprise, they proved you don’t have to shout to get attention—you just have to show up with something worth talking about.

🔁 Repeaters & Regulars

B2B

1. NVIDIA
   Kept their tech edge sharp with an on-demand webinar—helping professionals and students learn how to build, evaluate, and scale LLMs.

2. Monsoon Salon
   Took a slower, more narrative route to franchise promotion—not through a LinkedIn post, but via a full LinkedIn article.

💡 Takeaway
Even with fewer repeat players this month, the use cases are getting richer. Even established names aren’t just coasting on brand recognition—they’re using LinkedIn to deepen positioning. Whether through educational webinars or long-form storytelling, the focus is on offering value before making the pitch.

B2C

1. Stable Money
   Took the offline route with a front-page newspaper ad, sparking conversation when it hit LinkedIn feeds.

2. Magicpin
   Jumped on a fashion moment—Kolhapuri chappals on Prada’s runway for ₹1L—to push their own fashion category. And then celebrated turning EBITDA positive with a reflective post on chasing profitability over sheer order volume.

3. YesMadam
   Used influencer reviews across multiple services—like Swedish massage—to drive trust and bookings.

4. Apollo 24|7
   Framed preventive healthcare as a win-win. Get a health check-up, and if you’re all clear, get a refund.

5. Kredit Pe
   Promoted the Yes Bank Ace Credit Card with a ₹1,000 cashback for signups via Kredit.pe.

6. CoinDCX

   Went literal with a “bull run”. People dressed as bulls charging down Bengaluru streets to hype crypto.

7. Prosperr
   Addressed tax woes for multi-income earners with their Super Saver Plan.

8. GreenPortfolio
   Spotlighted a GreenSharks podcast episode featuring promoters of listed companies.

9. MyJobb AI
   Used LinkedIn’s love for tagging to promote their blog on top Indian female influencers—driving organic engagement.

10. YesMadam
    Shared customer stories of how their services—from massages to treatments—helped clients and their families.

11. Swiggy
    Launched a ₹99 store promising no compromise on taste or portion sizes (see campaign), and also promoted their expanded food play with a high-protein section on the app, aimed at health-conscious customers (see campaign).

12. Cars24

    Linked clean air to car resale—urging owners to retire old vehicles for a better future.

13. Livpure
    Positioned their RO water purifier as an appliance that’s as low-maintenance as a fridge or washing machine.

14. StockGro
    Marked their expansion into the UAE, opening the app to a new geography of investors.

15. Masai
    Promoted a qualifier test for IIM Mumbai’s entrepreneurship certificate program.

16. RentoMojo
    Continued its momentum from last month, roping in more creators to push its furniture rental offering.

17. Flipkart
    Took a cheeky shot at Amazon’s Prime Day with their GOAT Sale campaign.

18. Jeevansathi

    https://www.linkedin.com/posts/bhavishajain_no-im-not-kidding-anything-is-possible-with-ugcPost-7348628867223281664-o6AW

    Turned heads with an AI-generated UGC ad that digitally recreated Mumtaz—blending nostalgia with tech.

19. PowerUp Money
    Promised clarity and confidence in investments through its app’s mutual fund insights.

20. Zouk
    Used a Rakshabandhan-themed reel to weave their bag into a brother-sister bond moment.

21. CashKaro
    Extended last month’s push on real cashback—straight into users’ bank accounts.

22. Foxhog Ventures
    Launched Finko Microfinance, targeting education, health, and travel loans with a more flexible lending model.

23. BigBasket
    Rolled out a celebrity-powered ad with Kareena and Karishma Kapoor, mixing sibling banter with a 10-minute delivery plug.

💡 Takeaway
The returning B2C names reminded us that staying active on LinkedIn isn’t about repeating the same playbook… it’s about evolving it. From cheeky brand wars and nostalgic AI recreations to geo-expansions and festive storytelling, these brands are keeping their presence fresh while deepening their audience connection month after month.

D2C

1. Myntra
   Continued pushing the social commerce angle with Glamstream—bringing influencer-led fashion content directly into the shopping experience.

2. Virgio

   Introduced the “Cost per Wear” metric, encouraging shoppers to consider durability and sustainability over fast fashion buys.

3. Be Bodywise
   Made wellness part of work life by promoting magnesium gummies for mental and physical balance during busy days.

💡 Takeaway
For returning D2C players, the focus this month was on blending commerce with content and purpose. Whether it was making fashion feel more interactive, wellness more everyday, or shopping more mindful, each brand found a way to keep their message relevant without losing momentum.

Conclusion

So, after looking at everything that went live this month, here’s the big takeaway…

LinkedIn campaigns are no longer side projects.

July’s campaigns felt less like “LinkedIn experiments” and more like confident plays.
Brands weren’t testing waters any more. They were building presence, sparking conversations, and selling, all in one feed.

And the brands pulling this off weren’t necessarily the ones with the biggest budgets. They just understood the platform’s rhythm.

If you want to do that without the guesswork, anchors is built for exactly this — turning LinkedIn’s unique audience into results you can measure. Simple, performance-based influencer marketing, backed by LinkedIn data you can trust.