Overview WachMe, a young startup led by IIT-KGP alumni, aimed to break into the corporate gifting market leveraging LinkedIn influencer mark…

Launching an HRTech product is exciting, but the real challenge lies in quickly gaining paid customers. With the right strategies, you can a…

In the world of marketing, there's a subtle yet powerful shift happening. Traditional promotion, which focuses on selling products directly,…

Influencer marketing has taken the social media world by storm, but many still wonder if it’s effective on LinkedIn. The answer is a resound…