How CARS24 nailed LinkedIn Influencer Marketing
3 min read
CARS24 is an online platform that simplifies buying, selling, and financing used cars in India. It offers services like car inspection, instant payment, RC transfer, and vehicle loans.
The Challenge
| Problem Area | What Was Happening |
| Influencer Selection | Based on vanity metrics and screenshots, prone to manipulation |
| Payment Model | Fixed fee for all influencers, regardless of performance |
| Execution Overload | Too many calls, back-and-forth, and manual follow-ups |
| Content Quality | Strategy suffered due to an execution-heavy load |
| Post-Campaign Reporting | No centralized data, lacked sentiment and brand recognition insights |
Why They Tried anchors
“Can we run campaigns at scale, with reliable data, and minimal manual effort?”
The anchors Solution
| Feature | Impact |
| AI-based Influencer Match | True-source data, audience match, performance prediction |
| Performance-Based Pricing | No budget wasted on underperforming influencers |
| Automated Ops | No emails, calls, chats. Everything from draft to post was on-platform |
| Real-Time Reporting | Campaign + individual reports, sentiment analysis, query tracking |
Effective CPM Delivered: ₹55 (Compared to LinkedIn Ads average: ₹200 – ₹500)
Why ₹0.55 CPM Matters
Verified Impressions: This is 100% real data, not gathered via screenshots which can be faked
Only pay for performance: Not a fixed fee regardless of performance
More reach per ₹ spent: 10x better than LinkedIn ads
Focus on strategy: Without the manual ops overload, the team could focus on higher-level things, thus achieving the results.
Smart targeting: You get full control to pick the audience you want to reach
Real Influencer Posts
How CARS24 Ran the Campaign Using anchors
The CARS24 team onboarded onto the anchors platform
Full campaign setup was done directly on the dashboard
anchors’ AI engine auto-suggested best-fit influencers
Influencers received the brief and product guidelines automatically
Creators submitted drafts, got approvals, and were scheduled, all without a single follow-up
CARS24 set the live date, and the campaign launched, no calls, no chats, no delays
Results
| Metric | Outcome |
| Effective CPM | ₹55 |
| Ops Time Saved | 80% |
| ROI vs Expectations | 10x higher than expected |
| Manual Effort | Zero calls, chats, emails with influencers |
“The team finally had access to all the data for better campaign planning, without chasing influencers.”
Want Similar Results?
Run your next LinkedIn influencer campaign with anchors.
Let your team focus on brand building, not bandwidth.