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Cover Image for How to Measure the Performance of an Influencer Marketing Campaign on LinkedIn

How to Measure the Performance of an Influencer Marketing Campaign on LinkedIn

Running an influencer campaign is only half the job. The real question is: did it work? On LinkedIn, performance measurement goes beyond cou…

Sep 10, 2025
Cover Image for Micro vs. Macro: Why Micro‑Influencers Deliver Better ROI on LinkedIn in 2025

Micro vs. Macro: Why Micro‑Influencers Deliver Better ROI on LinkedIn in 2025

In 2025, LinkedIn has emerged as the go-to platform for B2B and professional creator collaboration. As brands run awareness and performance …

Jul 9, 2025
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