Hey everyone!

We’re back with June’s roundup, and wow, it’s been wild. So many new brands made their LinkedIn debut this month.

Safe to say, LinkedIn isn’t just for job updates anymore. It’s fast becoming a serious contender in the influencer marketing playbook, not just for B2B, but for B2C and D2C too, if the story is told right.

Let’s take a look at everything that went live this month 👇:

🌟 First-time appearances

B2B

1. Clapp
   An AI tool for sales, campaigning about how it helps sales folks save time, stay organised, and work smarter. Not too flashy, but practical. See it here

2. Emergent
   This felt like a “we’re doing cool things” kinda collab, making software development accessible to literally everyone. No need to code. Like AT ALL. What's better is they have shared a video that shows this happening in real time. See it here

3. Prosperity AI
   Introducing ProsperityAI as a fintech/AI tool—geared toward helping entrepreneurs and businesses launch with smart tech. See it here

4. Mtalkz
   It’s a SaaS tool for messaging and communication, talking not about its features but conversions and how it helps brands connect better with customers. See it here

5. 199
   Very “build in public” style. Creators were showing behind-the-scenes stuff while talking about working with 199. More about honesty, less about heavy promo. See it here

D2C

1. WishCare
   This one felt like a general vibe check on how marketing’s getting noisy. Creators shared some thoughts and slid in WishCare as the example of doing it right. See it here

2. As-It-Is Nutrition
   Smart take on transparency. They openly challenged people to prove their protein label wrong, offering ₹1 lakh if they could. Builds big trust. See it here

3. Ecoconsious
   This was Gen Z creators talking about caring for the planet and loving aesthetics, tying in Ecoconsious to push sustainability with style: clean products, planet-friendly design. See it here

4. Sting
   They teamed up with Formula 1, yeah, like the racing one, and made this cool sound thing where the F1 engine literally says “Stinggg.” All about hype and big vibes. See it here

5. The Skin Story
   A campaign focused on skincare storytelling—promoting The Skin Story’s routines and products with an approachable, personal touch. See it here

6. Gush Beauty
   Fresh, bold, and very Gen Z. The brand voice feels cheeky but confident, matching the aesthetic of the products. See it here

7. Be Bodywise
   Focus on sleep and magnesium, explained in a calm, helpful way. Educational without being too heavy. See it here

8. Blur
   Playful and product-led. Tapped into flavor and fun to grab attention for perfumes. Feels made for the Instagram crowd that's living on LinkedIn too. See it here

9. Man Matters
   Addresses mental health openly. The tone is respectful and honest, encouraging men to take care of themselves without shame. See it here

10. GlamGuider
    Launched a podcast but made it about the stories. Positioning it as a space for honest voices, not just interviews. See it here

11. Gritzo
    Speaks directly to parents. Focused on kids’ nutrition with a tone that feels supportive and reassuring. Simple, problem-solution messaging. See it here

12. Fig Living
    Soft launch vibe for a product drop. The campaign felt curated and aesthetic, meant to attract design-conscious early adopters who like 3D printing. See it here

13. Praakritik
    Clean living and natural remedies, they promote simple health habits and eco lifestyle changes. See it here

B2C

1. District
   So this was with a coffee brand. Basically showing off chill café scenes and pushing that "coffee culture" vibe. Looked like they wanted more people to visit or know the brand better. See it here

2. Apna
   After a long break, Apna’s back, and now they’ve got this AI interview prep tool. Feels like they’re helping people get ready for jobs again, especially with all the AI buzz now. See it here

3. InstaAstro
   They’re mixing astrology with tech — and ran a LinkedIn challenge kinda like a hackathon. Was fun and different. Trying to look modern but still rooted in astrology. See it here

4. Muthoot Fincorp Gold Loan
   Straightforward. Shahrukh Khan + gold loans = trust. Just showing how easy it is to get a loan using your gold. Bollywood touch, very massy. See it here

5. Vadilal
   This one was fun. It’s about RCB fans and emotions — and somehow Vadilal ice cream is part of the moment. Cricket + nostalgia = solid recall. See it here

6. Paytm
   This one’s fresh — Paytm talking about user experience and UPI ease (“Rupay on UPI”). Makes digital payments feel seamless and everyday. See it here

7. Cars24
   They did a campaign on Pre‑Delivery Inspection (PDI) — showing the importance of checking a used car before buying. Helping buyers make smarter choices with checklist tips. See it here

8. iQuanta
   Personal MBA journey, study grind and prep tools showing how iQuanta helps crack top MBA entries with practice and community vibes. Relatable much? See it here

9. HeyGen
   This was all about AI video tools. Highlighted how simple it is to make lifelike AI videos without actors or crews. See it here

10. FinOne
    New and young investors share relatable stories about how confusing finance feels and how FinOne makes it simpler for them, so they're actually able to invest. Hits in the right places. See it here

11. GoI (Govt of India)
    Voter stories and celebrating 11 years of the Modi government. This campaign with the GoI was aimed at encouraging civic engagement and sharing citizens' voices. See it here

12. Tata Motors – Harrier EV
    Promoted their new electric SUV, the Harrier EV, focusing on cutting-edge design and sustainable driving. See it here

13. Dettol India
    Centered on family hygiene—campaign showed Dettol as a trusted home product that keeps loved ones safe. See it here

14. Undash
    This was about using AI to automate writing. Undash showcased speedier content workflows without losing creativity. See it here

15. Sprite
    A chilled-out campaign tying in with summer vibes. Sprite used its cool image to connect with refreshment and youthful energy. See it here

16. The Aravind Store
    Here, they positioned themselves as an authentic brand rooted in community values, celebrating local craftsmanship and stories. See it here

17. ZEE5
    "Apni Bhasha, Apni Kahaniyan" rolled out regional language packages, showcasing how the platform now embraces diverse Indian stories in local languages. A beautiful video nails the message. See it here

18. Myjobb AI
    Focused on job search and internships, they showcased how their tool helps match candidates with freelance or full-time roles. See it here

19. FlexWork
    This campaign is around flexible working careers, emphasizing side hustles, gig roles, and new-age freelancing. See it here

20. 21by72
    A campaign geared toward professional coaching or skill building. 21by72 highlighted career transformation stories or coaching programs. See it here

21. Aurm
    Starts light with humor, then subtly draws you in. It’s less about features and more about building curiosity around the product, which is as boring as it can get... a locker (!?) See it here

22. Lodha
    Premium feel throughout. No hard sell, just a clean visual experience that makes you imagine living the lifestyle. See it here

23. Bharat Connect
    Speaks to identity and inclusion. The message felt proud, grounded, and very intentional. See it here

24. CashKaro
    Very benefit-first. Made cashback look like a smart everyday thing, not just a one-time offer. Clean and clear positioning. See it here

25. Agoda
    Blends AI with travel to push the idea of personalized planning. Not just about hotels, but smarter trip decisions. See it here

26. The Test Tribe
    All about community and upskilling in the QA world. It speaks to professionals without sounding too corporate. See it here

27. Vadilal
    Fun and a little offbeat. Used playful storytelling to keep it light and memorable, then tied it back to dessert. See it here

28. Bajaj Finserv
    Straightforward and practical. Talks credit scores and financial discipline in a way that feels like a friendly nudge. See it here

29. Urban Company
    Taps into Father’s Day emotions. Instead of pushing services, it focused on small moments and gratitude. Nice shift in tone. See it here

30. Rentomojo
    Leaning into flexibility and smart urban living. It's less about products and more about a lifestyle choice. See it here

31. Zeiss
    Positioned as high-tech and premium without sounding too technical. It quietly flexed the quality. See it here

32. Labh
    Targeted small-town investors with clean, no-jargon messaging. Made mutual funds feel simple and approachable. See it here

🔁 Repeaters & Regulars

B2B

1. Aeroleads
   This was a post reminding founders and sales folks how AeroLeads helps them find real leads fast, like verified emails and numbers, so they don’t waste time guessing. All about saving effort and getting growth. See it here

D2C

1. TrueBasics
   Continued from last month, they talk about health, nutrition, body care struggles, and how TrueBasics makes protein-intake simple. See it here

2. Sunscoop (Innovist)
   A D2C brand on LinkedIn. Amazing. This one was sharing how they invest in the science behind products and not just talk big talk. See it here

3. Virgio
   They talked about body confidence and inclusive sizing, highlighting Virgio’s mission to make fashion welcoming to everyone. See it here

4. Nu Republic
   Promoted their Starboy headphones as travel essentials, fitting just as well in other aspects of daily lives. Sound quality meets lifestyle kinda feel. See it here

5. Soulflower
   Cut through noise with clarity. The message was quiet but confident, just like the brand’s clean beauty promise. See it here

6. The Health Factory
   Health-first but not boring. Used the "no maida" angle well, with energy and clarity in the pitch. See it here

7. Mamaearth
   World Environment Day post, about their part in growing over 9 lakh trees and urging people to spread goodness. See it here

B2C

1. Motilal Oswal
   They’ve done this before. This time they're pushing their Research360 product for smarter investing. All about giving retail users better tools to pick stocks. See it here

2. Spinny
   They continued promoting it in June too, making this super emotional ad with Sachin and his daughter plus their dog. Not just selling cars, it’s about trust, home, family vibes, and that “God Promise” feeling. Feels like a warm memory, not an ad. See it here

3. Lemon⁤n
   They rode the cricket fandom wave, targeting cricket fans, especially RCB fans, mixing in with Lemonn’s brand energy. See it here

4. BigBasket
   Getting into the game of QComm, they too rode the cricket fandom wave by posting a billboard stating how this RCB win should mean office leave granted just as quickly, in 10min. Quirky and relatable (for RCB fans esp.) See it here

5. Housr
   This campaign was about a better work–life vibe through their flexible housing services, fitting right into the 9-5 or rather 9-9 routines of corporate employees. See it here

6. Motorola & Flipkart
   Motorola launched Razr 60 on Flipkart, it’s marketed as the “dangerously cool” flip phone. The campaign was high energy with gesture-control demos, style statements, and viral creator content. See it here

7. Rapido
   A campaign around daily commute hassles, calling it “bawal”, tied into Rapido's ride service that fixes those chaotic moments See it here

8. MagicPin
   They did 2 campaigns - One about celebrating their 10‑year anniversary, where they gave "return gifts" to people on their birthday. Second, they linked local deals with trending content, using a viral podcast topic (Vijay Mallya podcast trend) to boost engagement and drive awareness of local offers. See it here

9. Stable Money
   The campaign spread awareness around FD rates that might fall soon. It discussed safe investment, fixed deposits, and smart savings options. See it here

10. Foxhog Ventures
    This was a very long campaign, sharing the journey of IPO filing to finally IPO-ing, highlighting startup growth and investor excitement. See it here

11. Tinder
    Shifted focus from casual dating to real connections. A goofy campaign to highlight how a new relationship starts on Tinder in the time it takes to eat a chip! 3 seconds! See it here

12. BHIM UPI
    Digital payments X patriotism. The campaign aimed to boost awareness of seamless Indian payment app usage. See it here

13. PowerUp Money’s
    Congratulatory campaign centered on successfully raising funds, backed by some top VCs. See it here

14. Swiggy
    Father's day campaign. They made a cool app design in the form of 'BREAKING NEWS'. See it here

15. BlinkIt
    Focused on instant delivery, Blinkit highlighted how gifts on Father's day can range from perfumes to grooming kits, and not just wallets and pens. A fun video to watch. See it here

16. Duroflex
    Showcased comfort and care with Duroflex mattresses, tying in with Father’s Day themes about rest and wellness. See it here

What a ride.

We saw a clear spike in D2C campaigns, brands that you'd usually see on Instagram or YouTube now testing the waters on LinkedIn.

Will this trend continue next month? We’re as curious as you are.

But one thing’s clear: if you’re planning a LinkedIn campaign and don’t want to be guessing your way through it, you know where to find us 😉

Think data. Think anchors.