This April, LinkedIn’s feed has been anything but business as usual.

Instead of just job updates or thought leadership, you’re seeing stories — emotional posts, sharp insights, even Sachin Tendulkar making a “God Promise” for a car brand.

It’s not a fluke.

Brands are starting to use LinkedIn creators to do something ads rarely can — build trust and feel human.

Here are 5 campaigns that stood out (for the right reasons), and what they got right.

1. Spinny x Sachin Tendulkar: When Trust Is the Message

Spinny’s “God Promise” campaign, featuring cricket legend Sachin Tendulkar, focused on trust and reliability over transactions. It wasn’t about cars, it was about peace of mind.

Lesson: Don’t lead with product features. Lead with values your audience lives by.

2. Snabbit: Fast, but Real

Snabbit stood out not just for their promise of instant service, but for how real their influencer content felt. Short, unscripted, and no glossy visuals. Written like they belonged on LinkedIn.

Lesson: Relatability beats polish. Write like a person, not a pitch deck.

3. Tinder: Tapping Into Emotions

Tinder went beyond dating talk to focus on letting go, starting fresh, and hitting emotional chords that feel especially relevant in cluttered timelines.

Lesson: Your brand doesn’t have to always sell. Sometimes it just needs to resonate.

4. Redmi Watch: When One Pain Point Is Enough

Battery life sounds boring, until it’s the one thing stopping someone from buying your product. Redmi leaned into this with sharp, no-fluff messaging.

💡Lesson: 1 clear problem > 10 generic benefits.

5. Goodfit: B2B Can Be Human Too

Goodfit tried to simplify screening & hiring with AI. Their content had a clear problem-solution structure too. But some influencer posts still felt lazy and scripted due to the caption containing quotation marks. A minor thing that made all the difference.

💡Lesson: A good brief is a starting point, not a script. Check the drafts both before and after a campaign goes live, to avoid such mistakes.

Conclusion

LinkedIn influencer marketing isn’t just for reach. It’s for recall, trust, and staying power. And it prioritizes connection over conversion.

If you're still relying only on paid ads and templated brand posts, you might be missing the bigger opportunity: storytelling that sticks.

The formula is changing:

• Real people > Ad Scripts

• One insight > 10 CTAs

• Trust > Traffic

And if you're looking to run LinkedIn influencer campaigns without chasing vanity metrics, anchors is helping brands do exactly that, using verified data, zero fluff, and influencers who know how to tell your story — not just push your product.

Let’s build trust, not noise.